Describe it. It builds itself.
Write what you want to learn in a sentence or two. AI drafts the questions, and you review them before anything goes live.
The form builder that reads the answers.
Build a form in a sentence and bring in your reviews. Userforms reads every reply for you: what people talk about, how they feel about it and what to fix first.
Free to start. No card needed.
Overview
Every theme by net tone (praise minus complaints), sized by mentions
- Mostly complaints
- Mostly praise
- Circle size = mentions
- All feedback together
Praise outweighs complaints in 3 of 5 themes.
Most negative mentions: Wait at check-in (112 of 142), Parking (23 of 38) and Breakfast (14 of 74).
- Warmest theme: Staff friendliness, +75 across 118 mentions
- Coldest theme: Wait at check-in, −70 across 142 mentions
- Most talked about: Wait at check-in, 31% of all mentions
Net tone is praise minus complaints, from 463 mentions read.
Spring workshop signup loses 80% of the people who open it.
20% completion in the last 90 days, against 56% across your forms.
The average rating slipped 0.2 to 4.1 in the last 90 days.
4.3 in the 90 days before; across 644 rated responses.
Feedback turned more negative: 29% of mentions in the last 90 days, up from 21%.
From 1,086 mentions; compared with the 90 days before.
Forms that take a minute to make.
Say what you want to ask and the form is drafted for you. Edit it like a document, choose how it is asked and put your brand on it.
Describe a formThree ways to ask.
Classic puts every question on one page. Step-by-step guides people through. Conversation asks as a chat and follows up on what they say.
Logic where it belongs.
Show, hide or jump on any answer. A rule can read free text too.
In your colours.
Your logo, brand colours, fonts and field style, in light or dark.
A link, a QR code, an email.
Copy the link, print the code or send the form as an email campaign.
Every kind of question.
Ratings, choices, dates, signatures, uploads and sums worked out from the answers. The respondent’s side comes in eight languages.
- Text
- Number
- Rating
- Buttons
- Cards
- Dropdown
- Checkboxes
- Date
- Signature
- Image upload
- Calculated field
Every reply FormsAI messagingGoogle reviewsTripAdvisor from every channel, read in one place.
Forms
Every response, read the moment it is sent.
Website widget
Issue reports and feature requests from a launcher on your site.
Google reviews
Synced from your Google Business Profile.
TripAdvisor
Reviews of your property, imported and kept fresh.
Yelp
What customers write there, in the same library.
Trustpilot
Your public reviews, read like any other reply.
CSV
Upload a file and pick the column to read.
Pasted text
Paste a batch of comments, tidied up by AI if you like.
Know what changed by morning.
Every reply is filed under a topic with its tone as it arrives. By morning a written briefing says which theme moved, by how much and what to fix first.
Trends
How the rating, the recommend score and the themes move over time.
The average rating fell 0.1 stars, to 4.3★ from 402 ratings. The recommend score fell 12 points, to 29.
The last 90 days
4.3★
across 402 rated responses, the last 90 days
Average star rating (1–5) per week
The average rating is 4.3 out of 5.
From 402 ratings over the last 90 days. The line is the average; the bars are how many ratings it rests on.
- Change: −0.1 stars vs previous period
- Lowest week: Sep 15, 3.9 from 60 ratings
- Highest week: Jul 7, 4.5 from 30 ratings
- Where the ratings come from: 52% forms · 45% reviews · 3% widget
The last 90 days
29
recommend score from 88 answers, the last 90 days
Recommend score (−100 to 100) per week
- Zero: as many would recommend you as would not
The recommend score is 29.
The share of people who would recommend you, minus the share who would not, from every recommend question on your forms.
- Would recommend: 45% of 88 answers
- Would not: 16%
- Change: −12 points vs previous period
The last 90 days
Each theme's share of all mentions, week by week
Wait at check-in
30% of all mentions · 140 mentions
up from 19%Parking
8.2% of all mentions · 38 mentions
Breakfast
16% of all mentions · 74 mentions
Room cleanliness
20% of all mentions · 91 mentions
Jul 7Aug 11Sep 22
- Share of all mentions each week, every row on one scale (full height 50%)
- Its share in previous period
Wait at check-in is taking up more of the conversation.
How much of all mentions each theme takes, over time. A theme rising here is being talked about more, whatever the total volume did.
- Largest theme: Wait at check-in, 30% of mentions
- Grew most: Wait at check-in, from 19% to 30%
Topics, without tagging
Replies are grouped into themes as they arrive. Rename, merge or split them whenever you like.
Tone on every reply
Each one is scored from very negative to very positive, so a theme shows how people feel, not only how often it comes up.
A report for every form
The short answer first, then each finding with its chart. Share it with a link or print it.
Location by location
Run the same form at every site and see where they differ.
Ask your feedback anything.
Type a question in plain words. Userforms answers from your actual replies and shows the ones it relied on, so every answer can be checked.
Follow-ups that send themselves.
An automation starts when a form is sent, or when a number you watch crosses a line. Then it branches, waits, emails and asks again, without anyone having to remember.
Build an automationReady-made, to start from
Negative feedback alert
The team hears about an unhappy reply while there is still time to put it right.
Emerging topic alert
A new complaint is flagged when its mentions start to climb.
Reputation watch
You are told when average sentiment drops below the line you set.
Made for whoever hears from customers.
There are starters for twelve kinds of business, each with the forms that business sends. Or begin with a blank page.
Start from a templateHotels, travel and tours
- Guest feedback after checkout
- Pre-arrival details
- Booking enquiries
Restaurants, cafés and bars
- Post-visit feedback
- Catering enquiries
- Google and TripAdvisor reviews
Events and venues
- RSVPs
- Workshop signups
- Post-event surveys
Software and SaaS
- Quarterly recommend surveys
- Feature requests from the widget
- Churn check-ins
Clinics and healthcare
- Post-visit pulse
- Patient journey surveys
- Appointment requests
Retail and e-commerce
- Order follow-ups
- Product feedback
- Win-back emails
Start free. Your first form is one sentence away.
The free plan covers three forms, unlimited review sources and 500 responses a month. No card needed.
See pricingWhat kinds of feedback can Userforms read?
Responses to your own forms, posts from the embeddable widget, reviews synced from Google, TripAdvisor, Yelp and Trustpilot, CSV uploads and pasted text. Everything lands in one library and is analysed the same way.
Do I need to set up topics or tags myself?
No. Each reply is read as it arrives and grouped into topics with sentiment attached. You can rename, merge or split topics whenever you like.
Can I build forms without starting from scratch?
Yes. Describe the form in a sentence, or start from a survey, recommend or signup template, then edit it like any other form, conditional logic and calculated fields included.
How does Ask work?
Ask answers plain-language questions using your actual feedback and shows the replies it relied on, so every answer can be checked.
Can follow-ups happen automatically?
Automations turn responses into actions: send an apology after a low rating, thank a happy customer, or email the team when sentiment drops.
Is there a free plan?
Yes. Three forms, unlimited review sources and 500 responses a month, with no card needed. Upgrade when you need more responses, forms or seats.