Feedback people actually finish.
Friendly forms that feel like a conversation — and an AI that reads every answer, so you always know what your customers are really saying.
Post-stay survey
Chat mode
How would you rate your stay?
4 stars — the staff were lovely
Thanks! What could we have done better?
Type your reply…
Send
From first answer to next step, in three moves.
1
Collect
Publish friendly forms, embed the widget, or connect your review platforms — every response lands in one library.
2
Understand
AI reads each reply as it arrives and files it into topics with sentiment, trends and a morning briefing.
3
Act
Ask questions in plain language, share the answers, and let follow-up journeys run on their own.
Read for you
Every reply, read and sorted before you sit down.
Form replies, imported reviews and widget posts are read the moment they arrive and grouped into topics with sentiment attached — so you open the library to conclusions, not a queue of raw text.
Topics
Grouped by AI
Wait times · 142 mentions
Needs attention
- Check-in delays
- Late checkout
Staff friendliness · 98 mentions
Improving
- Front desk
- Housekeeping
Room cleanliness · 76 mentions
Stable
- Bathroom
- Linens
Positive
Neutral
Negative
Spot it early
Catch a complaint while it’s still small.
Every topic is watched week over week and classified by momentum. Each morning the briefing tells you what changed and what to fix first — before it floods your review pages.
Trends
This week vs last
Monday briefing, written by AI
Check-in delays are bursting — up 340% week over week and now your top driver of negative sentiment.
Bursting
Check-in delays
+340%
47 mentions
Accelerating
Pool towels
+110%
28 mentions
Improving
Staff friendliness
+64%
31 mentions
Stable
Parking
+2%
18 mentions
Just ask
An analyst who has read every reply.
Ask plain-language questions and get answers grounded in your actual feedback — with the customer quotes to prove them. No dashboard to configure, no export to pivot.
Ask
Knows every reply
Which complaints are new this month?
Grounded in 209 responses
Check-in delays. The topic first appeared three weeks ago and now has 47 mentions across Google and your post-stay survey.
“Waited 25 minutes to check in even with a reservation.”
Google · 2 days ago
“Everything was lovely except the queue at the front desk.”
Post-stay survey · This week
Ask anything about your feedback…
Ask
Build it fast
Describe the form. It builds itself.
One sentence becomes a finished, shareable form — classic or step-by-step, with conditional logic and calculated fields where they belong. And chat mode asks one question at a time, so more people finish.
New form
Built by AI
Your prompt
“A post-stay guest survey with a star rating, what we could improve, and an email field.”
Generate form
Seconds later
Rate your stay
Rating · 1–5
What could we improve?
Long text
Your email
Email
Step-by-step or classic · Conditional logic · Live link
One library
Every channel lands in the same place.
Native forms, an embeddable widget, synced review platforms and plain CSV — all read by the same AI and compared side by side.
Forms
Built here
Feedback widget
On your site
Google
Reviews, synced
TripAdvisor
Reviews, synced
Yelp
Reviews, synced
Trustpilot
Reviews, synced
CSV upload
Any export
Paste a batch
Plain text
Close the loop
From insight to action, automatically.
Wire responses into journeys — apologise to detractors, thank promoters, alert the team — and let follow-ups run without anyone remembering to send them.
Detractor follow-up
Runs itself
!
Trigger. A rating of 3 or less arrives on the post-stay survey.
1
Tag. AI tags the response — topic, sentiment, urgency.
2
Wait. Give it an hour, so the reply feels human.
3
Email. Send the manager's apology, personalised from the answers.
4
Alert. Ping the front-desk team with the quote attached.
Runs automatically on every new response.
One source of truth for the whole team.
Product, research, support and marketing each get their answer from the same library — no analyst hand-off required.
Product
Decide what to build next with evidence, not the loudest voice.- See which themes are growing across every form and review.
UX research
Synthesise hundreds of open answers without hand-coding rows.- Topics, sentiment and representative quotes, generated for you.
CX & support
Spot the issue spiking in reviews before it floods your inbox.- Get flagged the moment a complaint starts gaining ground.
Marketing
Pull real customer quotes and themes for campaigns.- Filter by sentiment to find the praise worth amplifying.
And plenty more where that came from.
- Funnels and drop-off
- See where people abandon, which questions cost you completions, and how conversion shifts after every change.
- Logic, formulas and PDFs
- Conditional branches, calculated fields and scored quizzes — with a PDF of every submission emailed when you want it.
- Templates to start fast
- Pick a survey, NPS or signup starter — classic or step-by-step — and make it yours in minutes.
- Email built in
- Broadcasts and newsletters run from the same place your feedback lands — no exports, no list syncing.
- A widget for your site
- Collect ideas and complaints in-product with an embeddable feedback widget.
- Room for the whole team
- Organisations, roles and a shared library, so everyone reads from the same page.
Start with your next hundred responses.
Free to start. Your first insight arrives before your coffee does.